DEMOGRAPHICS
Age
|
Gothamist |
Chicagoist |
DCist |
LAist |
SFist |
Austinist |
Bostonist |
Seattlest |
Houstonist |
Phillyist |
| Under 18 |
0% |
0% |
0% |
0% |
1% |
0% |
0% |
1% |
0% |
0% |
| 18-20 |
2% |
1% |
1% |
2% |
2% |
1% |
3% |
1% |
1% |
1% |
| 21-24 |
17% |
15% |
20% |
18% |
12% |
12% |
18% |
10% |
14% |
31% |
| 25 - 34 |
55% |
60% |
61% |
53% |
47% |
65% |
58% |
54% |
56% |
55% |
| 35 - 44 |
17% |
17% |
13% |
17% |
26% |
16% |
14% |
24% |
20% |
7% |
| 45 - 54 |
5% |
5% |
2% |
7% |
7% |
5% |
4% |
4% |
5% |
3% |
| 55 - 64 |
4% |
1% |
2% |
3% |
2% |
0% |
3% |
3% |
3% |
3% |
| 65+ |
1% |
0% |
1% |
1% |
1% |
0% |
1% |
1% |
0% |
0% |
| Total Over 21 |
98% |
99% |
99% |
98% |
98% |
99% |
97% |
99% |
99% |
99% |
| Total 18-34 |
74% |
77% |
82% |
73% |
65% |
78% |
79% |
65% |
71% |
87% |
Gender
|
Gothamist |
Chicagoist |
DCist |
LAist |
SFist |
Austinist |
Bostonist |
Seattlest |
Houstonist |
Phillyist |
| Male |
53% |
53% |
47% |
56% |
53% |
49% |
50% |
47% |
53% |
44% |
| Female |
47% |
47% |
53% |
44% |
47% |
51% |
50% |
53% |
47% |
56% |
Household Income
|
Gothamist |
Chicagoist |
DCist |
LAist |
SFist |
Austinist |
Bostonist |
Seattlest |
Houstonist |
Phillyist |
| Under $20k |
7% |
9% |
2% |
11% |
7% |
6% |
9% |
6% |
10% |
11% |
| $20k - $34.9k |
7% |
15% |
7% |
11% |
7% |
20% |
10% |
7% |
9% |
18% |
| $35k - $49.9k |
14% |
15% |
22% |
10% |
11% |
16% |
15% |
17% |
10% |
17% |
| $50k - $74.9k |
21% |
20% |
22% |
20% |
20% |
22% |
23% |
26% |
26% |
25% |
| $75k - $99.9k |
15% |
14% |
15% |
16% |
15% |
16% |
19% |
16% |
19% |
10% |
| $100k - $149.9k |
21% |
16% |
18% |
17% |
21% |
16% |
15% |
18% |
16% |
13% |
| $150k - $199.9k |
7% |
7% |
8% |
5% |
11% |
5% |
8% |
7% |
5% |
6% |
| Over $200k |
8% |
6% |
6% |
6% |
7% |
3% |
5% |
5% |
6% |
0% |
Education
|
Gothamist |
Chicagoist |
DCist |
LAist |
SFist |
Austinist |
Bostonist |
Seattlest |
Houstonist |
Phillyist |
| Some HS |
0% |
0% |
1% |
0% |
1.3% |
0% |
1% |
1% |
0% |
0% |
| HS Grad |
2% |
1% |
0% |
3% |
1% |
0% |
0% |
2% |
3% |
3% |
| Some College |
11% |
13% |
6% |
24% |
16% |
14% |
16% |
18% |
16% |
16% |
| College Grad |
52% |
44% |
45% |
45% |
47% |
54% |
42% |
51% |
45% |
43% |
| Post-Grad Work |
10% |
13% |
11% |
12% |
11% |
7% |
14% |
9% |
9% |
11% |
| Post-Grad Degree |
25% |
29% |
38% |
17% |
24% |
25% |
29% |
21% |
26% |
27% |
Source: Internal Gothamist LLC survey - JAN 2009
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